On Advertisements - Ramza
- Savannah Mikus
- Jan 31, 2018
- 2 min read
Updated: Jun 10, 2021
An advertisement that caught my eye recently was a small dialogue box in the corner of a Japanese media player website (like YouTube, but Japanese). The advertisement is for Final Fantasy Dissidia NT. I created an English edit from scratch in PowerPoint for your viewing convenience.
The first thing that caught my eye was the author's use of bold characters and font size. "Ramza", the first line, is much smaller than the last line "Catapult". The emphasis is on the characters for "the ability to catapult". This is also stylistically appealing because the two characters for "catapult" are directly above the release date, January 11th. It catches the eye and causes the audience to feel a sense of urgency. It quite literally is a big date, and fast approaching.
The mode of the selected advertisement is visual and text based. One can see the character design for Ramza Beoulve and the logo design for Dissidia NT. The advertisement itself however is text based, providing the reader with the benefit of using Ramza and the release date for the game. Further, the media of the selected advertisement is digital, as the advertisement was created for digital platforms.
The audience for this specific advertisement is first and foremost someone who is literate in Japanese. Furthermore, the audience can be narrowed down to people living in Japan who are literate in Japanese, because the release date is January 11th. This release date is earlier than the North American, European, or Oceanic dates. Finally, the audience is anyone who fits the aforementioned description and has internet access. It would not however, be wise to state the audience is only "gamers" or those who own PlayStation Consoles, because one can be influenced by the advertisement to purchase a console.
The genre is a hybrid, not only is it persuasive, asking the viewer to purchase the game, but it is also informative. The information explicitly given is the release date, copyright holding companies, and the game title itself. The Aristotelian Appeal is Pathos. The author is trying to excite the viewer by using the words "catapult" and "battle" rather than saying "Get the game, Ramza is a character too, I guess."
The advertisement is very effective in giving the viewer all the information they need, while exciting them to purchase the game. As a gamer, we always look towards new playable characters and items!
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