On Brand Engagment
- Savannah Mikus
- Feb 14, 2018
- 2 min read
One of the brands I chose to interact with was "Arby's". For about a year now, Arby's social media has been dedicated to reaching out to nerd fan-bases through crafts using their product packaging. As more fan-bases were touched, the nerd community began to look forward to each creative work. One of the key points in marketing is reaching out to a diverse community. In the United States, marketing very rarely ever touches gaming, comics, and animation. As a consumer, I felt included and recognized in Arby's advertisement crafts.
My first thought was to make an engaging post. Simply thanking a company, or even advertising for them is a weak strategy if one wants a response. As a company, how do I professionally and intelligently respond to "Love my new shoes from X"? However, with an engaging post, the company can creatively decide how they want to respond and potentially include others in the response. The Japanese Vocaloid, Kaito, has a birthday this week. I thought it would be the perfect thing to suggest a craft for the birthday. Many people throughout the world know of Vocaloid and have seen them in concert and even advertisements within Asia.
I have always believed honesty is the best policy. I did not wish to bait the company into responding to me, nor did I want them to potentially disregard my post. In the initial post, I made sure to state that the particular tweet was for a school project, and a response, therefore, was appreciated. It took just one day for the Arby's Support team, a separate, associated, account to respond thoughtfully to me.
In order to show my sincerity and true passion for the tweet, I followed up by thanking them and ensuring them I would be looking forward to it. This also increases the likelihood of the suggestion being taken seriously and enacted.
Comments